Winners Spotlight
Want to give your work the best chance of success at Eurobest this year? You’ll need to know what great looks like.
Last year’s winning work was groundbreaking, bold and ready to drive the future of the industry. Here’s a look at some breakthrough pieces from Eurobest 2023.
‘There's Nothing Comic About Dyslexia’ by INNOCEAN Berlin for Dyslexia Scotland took home a Gold Eurobest in Print & Publishing.
Objective: Challenge designers to bridge the gap between aesthetics and function by creating fonts that are both dyslexia-friendly and beautiful.
Impact: Miami Ad School Europe launched an inclusive design class and +15k downloads of Inconstant Regular.
‘Oliveira dos Cen Anos’ by Real Club Celta, Vigo was awarded a Bronze Eurobest Award in Entertainment.
‘It's handy to have a dick’ by Mortierbrigade, Brussels for Equal Pay Day took home a Gold and Silver Eurobest Award in Film.
Objective: Promote Equal Pay Day and increase awareness of the wage gap.
Impact: 300k total earned views and 73% increase in website traffic.
‘Life is not an IKEA catalogue’ by Try, Oslo for IKEA was awarded a Bronze Eurobest Award in Print & Publishing.
Objective: Establish and strengthen brand loyalty among Norwegian consumers, whilst demonstrating how IKEA products are great value for money.
Impact: Exceeded sales goal by 102% within the campaign period. The controversial ads caused national headlines, but gained massive support from the public.
‘The Jarnys’ by BBDO Nordics, Stockholm for E.ON took home a Bronze Eurobest Award in Film.
Objective: Restore and build consumer trust while teaching E.ON customers to reduce their energy consumption.
Impact: 17m minutes of content watched and a 14.5% reduction in energy consumption by E.ON customers.
‘Channel 4 Idents’ by 4Creative, London for Channel 4 was awarded a Gold Eurobest Award in Entertainment.
Objective: Increase brand love and recognition with idents that celebrate the diverse, inclusive, and alternative nature of the UK.
Impact: 70k views on YouTube since launch and almost 100% positive comments.
So what set this work apart? What exactly were Jurors looking for? We sat down with our Entertainment, Healthcare and Film Juries to find out.
What does exceptional health and pharmaceutical work look like?
Join Tash Beecher, Jury President and Creative Director at Syneos Health along with fellow Jurors Andy Roberts, SVP of Marketing at Bayer, and Charles Van Labeke, CEO of Havas Life, Paris as they discuss everything from ethics to future innovations.
What constitutes effective filmmaking?
Join Kate Stanners, Jury President and Global Chief Creative Officer at Saatchi & Saatchi along with Tomás Ostiglia, Executive Creative Director, LOLAMullenLowe and Dora Osinde, Chief Creative Officer at Ogilvy Germany, as they unpack the craft of connecting with your audience.
How do you make an entertainment campaign shine?
Join Kervins Chauvet, Jury President and Creative Director at Wieden+Kennedy, Amsterdam alongside his fellow Jurors Matilda Egere-Cooper, Editorial Director at Dentsu Creative, London, and Diego Blanco Garcia, Head of Brand Entertainment at Mediabrands Content Studio, as they discuss what they were looking for in the winning work.
Explore more award-winning work
You can explore every piece of winning and shortlisted work from Eurobest 2023 on The Work. A collection of the continent’s best creativity, designed to help you create better at this year’s Awards.
Ready to get started on your own submission?
Book a call with our Awards Experts today. They can help with category suggestions, entry advice and any other questions you may have.