Winners Spotlight
Explore the 2025 benchmark.
Amid the usual standouts, Eurobest 2025 saw some new markets emerge as creative leaders. Bosnia and Herzegovina was awarded for the first time at Eurobest, Greece took home its first ever Eurobest Grand Prix, and Lithuania made its triumphant return to the spotlight with its first win since 2007.
THE WEDDING RICE
MCCANN ATHENS, ATHENS / WIKIFARMER / 2025
IT'S TIME TO STOP
VIA MEDIA / BINGO / 2025
STALKER CHALLENGE
FABULA RUD PEDERSEN GROUP, VILNIUS / LITHUANIAN POLICE / 2025
Entries from brands and independent agencies increased year on year, with many of them securing their first ever wins. Have a look at some of the breakthrough work below.
NEW(S) PERSPECTIVES
UNITED IMAGINATIONS, HELSINKI / HELSINGIN SANOMAT / 2025
THE GREY SWAN
11:11, OSLO / NYCOPLUS / 2025
DAISY VS SCAMMERS
VCCP, LONDON / O2 / 2025
The creator economy’s growing influence was evident across a range of industries, with social platforms, commuter services and beer brands alike integrating creators into their marketing strategy.
THE TECHNO TRAIN
ACCENTURE SONG, DENMARK, THE DANISH RAILWAYS (DSB), 2025
REDDITOR EDIT
LEO, LONDON, ŠKODA UK, 2025
GUAO GUAO
LEPUB, MILAN, DESPERADOS, 2025
And finally, we saw a number of Eurobest winners go on to represent the region on the global stage at Cannes Lions. NORD DDB, for example, took home the Creative B2B Grand Prix first at Eurobest and then at Cannes Lions for its work 'The Faroe Islands Space Program' for SKF.
The Faroe Islands Space Program
NORD DDB, STOCKHOLM / SKF / 2025
If Cannes Lions are the Oscars of advertising, then Eurobest is the BAFTAs. It's one of the most respected creative competitions in our region, so winning there carries real weight.
Panos Pagonis
Group Creative Director
McCann Athens
Understand why:
During judging week, some of our Jurors were called in for Jury Duty. See their sessions below, where they discuss commerce, creative effectiveness and what stood out to them in the Jury room.
Strategy & Effectiveness
Brand Experience & Commerce
Tips from the Jury
Explore every piece of winning and shortlisted work from Eurobest 2025 now on The Work.
