Eurobest announces its Grands Prix, Special Awards and Young Creatives Competition winners for 2024

Eurobest Creativity Report is released with rankings and insights from across the Awards

Eurobest, celebrating Europe’s most groundbreaking creativity, has announced the Grands Prix, Special Awards and Young Creatives Competition winners during its Awards Show. From a total of 2528 entries, 228 pieces of creative work have been awarded across 18 markets, representing the European benchmark in creative excellence for 2024. Among the winners were CHINA, Madrid, Spain, being awarded for the first time at Eurobest, taking home the Film Grand Prix with ‘Chess’, for Sitges - International Fantastic Film Festival of Catalonia.

The Eurobest Creativity Report, a key benchmark for creative excellence across Europe, has been released today. Alongside its much anticipated rankings, the Report provides in-depth commentary on key trends and themes identified by the Juries during their deliberations. Among the standout trends are Fresh takes on familiar issues, celebrating innovative approaches to well-known challenges. Another trend, Economics 101, highlighted how brands are encouraging smarter, more efficient consumption, focusing on environmental benefits and cost-savings for budget-conscious consumers. The power of humour also shone through in the themes of Wit works wonders, demonstrating its ability to enhance brand visibility, and, Humanising health, where gentle humour, creative analogies and authentic storytelling emerged as impactful tools for addressing physical and mental health. The full Report is available to view exclusively on The Work.

Simon Cook, CEO, LIONS, comments: “The Eurobest Awards celebrate the ingenuity and cultural breadth of Europe’s creative talent, and this year’s winners have set the standard. The emerging trends give a taste of some of the dynamic innovations that will continue to shape European creativity. Congratulations to all the very deserving winners.”

Grand Prix winners are announced as follows:

Audio & Radio: ‘Pub Museums’, for Heineken, by LePub, Milan, Italy / Publicis, Dublin, Ireland

Brand Experience & Activation: ‘The Everyday Tactician’, for Xbox, by McCann, London, UK

Creative B2B: ‘The Move to -15’, for DP World, by Edelman, London, UK

Creative Business Transformation: ‘Renault - Cars To Work’, for Renault, by Publicis Conseil, Paris, France

Creative Commerce: ‘Price Packs’, for PENNY, by Serviceplan, Munich, Germany

Creative Data: ‘Room for Everyone’, for Mastercard, by McCann Poland, Warsaw, Poland

Creative Effectiveness: ‘Raise Your Arches’, for McDonald’s, by Leo Burnett, London, UK

Creative Strategy: ‘Darty - Long Lasting Reviews’, for Darty, by Publicis Conseil, Paris, France

Design: ‘855-HOW-TO-QUIT-(OPIOIDS)’, for Anzen Health, by Serviceplan, Munich, Germany

Digital Craft: ‘Animal Alerts’, for PetPace, by Serviceplan, Munich, Germany / L&C, New York, USA

Direct: ‘Renault - Cars To Work’, for Renault, by Publicis Conseil, Paris, France

Entertainment: ‘The Everyday Tactician’, for Xbox, by McCann, London, UK

Film: ‘Chess’, for Sitges - International Fantastic Film Festival of Catalonia, by CHINA, Madrid, Spain

Film Craft: ‘Never Just a Period’, for Libresse, by Soundtree Music / AMV BBDO, London, UK

Glass: The Award For Change: ‘Pink Chip’, for DEGIRO, by AKQA, Amsterdam, the Netherlands

Grand Prix for Good: ‘Assume That I Can’, for CoorDown, by Indiana Production Company, Milan, Italy / SMALL, New York, USA

Healthcare: ‘Waiting to Live’, for NHS, by VML, London, UK

Industry Craft: ‘The 100th Edition’, for Frankfurter Allgemeine Zeitung, by Scholz & Friends, Berlin, Germany

Innovation: ‘Pink Chip’, for DEGIRO, by AKQA, Amsterdam, the Netherlands

Integrated: ‘150 Years of Whateverken’, for Heineken, by LePub, Milan, Italy

Media: ‘If you’re into it, it’s in the V&A’, for V&A, by PHD / adam&eveDDB, London, UK

Outdoor: ‘Pub Museums’, for Heineken, by LePub, Milan, Italy / Publicis, Dublin, Ireland

PR: ‘Tampon FOR MENstruation’, for Vuokkoset, by TBWA\Helsinki, Finland

Print & Publishing: ‘Price Packs’, for PENNY, by Serviceplan, Munich, Germany

Social & Influencer: ‘Olympic Curry’, for McDonald’s, by DDB, Paris, France

Special Award winners are announced as follows:
Network of the Year:

1. Publicis Worldwide
2. Serviceplan Agenturgruppe
3. McCann Worldgroup

Media Network of the Year:

1. PHD Worldwide
2. OMD Worldwide
3. Mediaplus

Agency of the Year:

1. Serviceplan, Munich, Germany
2. Publicis Conseil, Paris, France
3. LePub, Milan, Italy

Independent Agency of the Year:

1. Serviceplan, Munich, Germany
2. Edelman, London, UK
3. Jung Von Matt AG, Hamburg, Germany

Eurobest Golden Palm:

1. Indiana Production Company, Italy
2. Lee Films, Spain
3. HENRY, France

Agency of the Year by Market:
Belgium, Wunderman Thompson, Antwerp Finland, TBWA\Helsinki, Helsinki France, Publicis Conseil, Paris Germany, Serviceplan, Munich Italy, LePub, Milan The Netherlands, AKQA, Amsterdam Norway, TRY, Oslo Spain, Lola MullenLowe, Madrid Sweden, Åkestam Holst, Stockholm United Kingdom, McCann, London

The Eurobest Young Creatives Competition gives emerging talent the chance to gain recognition within the industry and make their mark across Europe. The 2024 Integrated Competition welcomed 217 teams from 26 markets, the largest cohort and highest number of markets represented in the competition’s history. Teams created an integrated campaign in response to a brief set by Salvamento Marítimo Humanitario. The campaign focused on raising awareness of the NGO and its efforts to defend the rights of migrants and refugees, and to increase the number of members who will show their support for the right to mobility.

Young Creatives Competition winners are announced as follows:
Gold
Jake Smith, Creative, Havas Consumer Health & Rahul Sonegra, Designer, Havas Consumer Health, United Kingdom ‘Waves of Donating’

Silver
Boglárka Barabás, Copywriter, & Fanni Bakó, Junior Art Director, feat., Hungary ‘SHIPPING FEE’

Bronze
Johanna Elisabeth Vilsmeier, Junior Art Director, & Sarah Beatrix Ilse Ertl, Trainee Art, Serviceplan München GmbH & Co. KG, Germany ‘Flight For Life’

Shortlist
Romana Kádeková, Copywriter, & Dominik Mičuda, Art director, THIS IS LOCCO, s.r.o., Slovakia ‘The Champs Wrap’

João Chicau, Copywriter, & Ana Catarina Araújo, Art Director UZINA (AD agency), Portugal ‘Save With Free Shipping’

Carolina Leitão, Copywriter, Fuel, Havas, & Miguel Ferreira, Art Director, Pepper Brand Taste, Portugal ‘The Misplaced Exhibition’

Iveta Valentová, Junior Strategic Planner, Ogilvy, & Václav Kudělka, Graphic Designer, Freelance, Czech Republic ‘DISPLACED’

Monika Farkašová, Strategist, TRIAD advertising, & Jakub Svetlík, Associate Creative Director, Istropolitana Ogilvy, Slovakia ‘Light of Hope’

Viktor Sommer, Creative, Prime - A Weber Shandwick Company, & Adrian Dimle, Copywriter, ACNE, Sweden ‘Raspberry Refugee Boats’

Riikka Lahti, Social Media Specialist, Dentsu Creative Finland, & Fanny Belaieff, Copywriter, Dentsu Creative Sweden, Finland & Sweden ‘Welcome to [Spain]! – Turning Roaming Notifications into Lifesaving Donations’

Toni Cover, Creative, & Jadine Rice, Account Manager, Burson, United Kingdom ‘A Different Toy Story’

Beatriz Santos, Copywriter, & Catarina Moura, Art Director, Bar Ogilvy Portugal, S. A., Ogilvy, Portugal ‘Stories that will never Sink’

Tomáš Klas, Copywriter, & Adela Holubčíková, Copywriter, THIS IS LOCCO, s.r.o., Slovakia ‘The Subscription Switch’

Gocha Vanadze, Creative Director, & Tekla Koplataze, Creative Director, Quick, Georgia ‘The Wet Toy Story’

All winners are available to view via The Work.