Eurobest announces Bronze, Silver and Gold Award winners for 2024

Germany wins the highest number of trophies, the United Kingdom second and France third

Eurobest, celebrating Europe’s most groundbreaking creativity, has announced the 2024 Bronze, Silver and Gold Award winners. Eurobest 2024 has witnessed a growth in entries, underscoring the vibrancy and dynamism of European creativity. Notably, brand participation soared by 33% year on year. This year also saw the resurgence of classic mediums, highlighting their enduring ability to create impactful, memorable experiences that drive brand awareness and business results.

Germany wins the highest number of trophies with 58, followed by the United Kingdom second with 42 and France with 40. Notable first-time winners include Breakfast, Helsinki, taking home the Silver in the Film Eurobest Award with ‘You are what you watch’; Marketsquare, Copenhagen being awarded a Bronze Eurobest Award in Media for ‘Pensum_GPT’; and CHINA, Madrid, taking home a Gold Eurobest Award in Film for ‘Chess’.

Simon Cook, CEO, LIONS, commented: “We are delighted to celebrate the outstanding spread of creativity and innovative thinking showcased at Eurobest this year. The winners highlight the power of creativity to build business, drive change and connect with audiences on a profound level. Congratulations to all winners across Europe and we thank our Juries for their time, care and expertise. We look forward to announcing and celebrating the Grands Prix, Special Awards and Young Creatives Competitions winners at the Eurobest Awards Show on Wednesday 11 December.”

Marian Brannelly, Global Director of Awards, LIONS, added: “This year for Eurobest we’ve seen an increase in work from brands, as well as a return of classic mediums. Submissions into Outdoor, Print & Publishing and Audio & Radio have all soared – emphasising their enduring power to engage consumers in meaningful ways via traditional channels. Congratulations to all the winners for setting new benchmarks and inspiring us all to push the boundaries of what’s possible in creative excellence.”

The Grands Prix, Special Award and Eurobest Young Creative Competition winners will be revealed online, via the Eurobest Awards Show on Wednesday 11 December, starting at 2pm GMT (3pm CET/4pm EET). As well as celebrating this year’s winners, the Awards Show will provide viewers with exclusive insights into the groundbreaking work setting the benchmark for European creativity, behind-the-scenes insights from the winners and explore virtual tours showcasing the exceptional achievements across all categories. The Awards Show will be accessible only via The Work – sign up here for further details.

The Eurobest Creativity Report, which provides the definitive rankings and insights from Eurobest, will also be published on 11 December, and all winners will be available to view on The Work.