Rachael Sansom has spent the last 20 years working with some of the world’s biggest brands and organisations combing both senior in-house and agency side expertise. Rachael has been a member of the PR Week Power book for the last 4 years.

Rachael has led many award-winning campaigns; highlights include leading multiple Cannes Lion Winning and PR Week Campaign of the decade 'Missing Type'.

In her current role Rachael oversees the Havas Red European network as well as the UK office. Most recently she led Havas Red to become mid-sized European agency of the Year at the Provoke awards one of the pre-eminent awards for the PR industry.

Rachael firmly believes that excellence in earned creative can not only create attention and disruption but also if executed well can help businesses and brands make transformational leaps in how they engage with their audiences.