Eurobest announces Grands Prix and Special Awards winners for 2022
Italy and France receive the most Grands Prix. Publicis Worldwide is announced as Network of the Year, for the fourth time since 2018. Eurobest Creativity Report is released with rankings and insights from across the Awards.
14 December 2022
Eurobest has today announced the Grands Prix and Special Award winners defining the European benchmark in creative excellence for 2022. Italy and France have received the most Grands Prix at five each and Publicis Worldwide are announced as Network of the Year, for the fourth time since 2018.
The report presents the definitive European rankings to benchmark creative excellence for the year ahead, as well as in-depth commentary on key trends and themes from inside the jury rooms, identified by the Presidents and their juries.
Explore the winners on LIONS | The Work
Explore the Eurobest Awards categories and discover the shortlists and winners from 2022.
Gold, Silver and Bronze Eurobest Award winners will be announced on Monday 12 December, followed by the Grands Prix and Special Awards winners on Wednesday 14 December.
The 2022 Eurobest Creativity Report
The 2022 Eurobest Creativity Report is the leading resource for benchmarking creativity and effectiveness across Europe. It includes the definitive European rankings, as well as in-depth commentary on key trends and themes from inside the jury rooms, identified by the Presidents and their juries.
Grand Prix winners are announced as follows:
Brand Experience & Activation: ‘Hack Market’, for Back Market, by Marcel, Paris, France
Creative Business Transformation: ‘The Unwasted Beer’, for Heinken, by Publicis Italy, Milan / Publicis Dublin, Italy / Ireland
Creative Commerce: ‘Volvo Street Configurator’, for Volvo Cars Belux, by FamousGrey, Brussels, Belgium.
Creative Data: ‘Toxic Influence’, for Unilever, Dove, by Ogilvy, London, United Kingdom
Creative Effectiveness: ‘Renault - Village Électrique’, for Renault, by Publicis Conseil, Paris, France
Creative Strategy: ‘Reduce The Ride’, for D'Ieteren, by Happiness, an FCB Alliance, Brussels, Belgium
Design: ‘Portuguese (Re)Constitution’, for Penguin Random House Portugal, by FCB Lisbon, Portugal
Digital Craft: ‘Adobe X Bowie’, for Adobe, by Dentsu Creative, Amsterdam, The Netherlands
Direct: ‘Backup Ukraine’, for Polycam X UNESCO X Blue Shield by Virtue Worldwide, New York, USA
Entertainment: ‘Staraoke’, for Prime Video, by Ogilvy, Milan, Italy
Film: ‘The Spider And The Window’, for Samsung Electronics GMBH, by Leo Burnett, Frankfurt, Germany
Film Craft: ‘The Spider And The Window’, for Samsung Electronics GMBH, by Leo Burnett, Frankfurt, Germany
Glass: The Award For Change: ‘Toxic Influence’, for Unilever, Dove, by Ogilvy, London, United Kingdom
Grand Prix for Good: ‘Gender Swap’, for Women in Games, BETC, Paris, France
Healthcare: ‘Sugar Kids’, for Spanish Ministry of Consumer Affairs, by VMLY&R HEALTH, Madrid, Spain
Industry Craft: ‘Chillboards’, for Molson Coors, by NORD DDB, Copenhagen / adam&eveDDB, London / DDB, Chicago, Denmark / United Kingdom / USA
Innovation: ‘Dot Pad. The First Smart Tactile Graphics Display.’, for Dot Incorporation by Serviceplan, Munich / Serviceplan Korea, Seoul, Germany / South Korea
Integrated: ‘The Night is Young’, for Heineken, by Publicis Italy, Milan, Italy
Media: ‘Cirkulär’, for IKEA, by Accenture Song, Copenhagen / IKEA, Taastrup / Marketsquare, Denmark
Mobile: ‘Hack Market’, for Back Market, by Marcel, Paris, France
Outdoor: ‘Neverending Chase’, for Affinity, by Havas Milan, Italy
PR: ‘Backup Ukraine’, for Polycam X UNESCO X Blueshield by Virtue Worldwide, New York, USA
Print & Publishing: ‘Outlaw Runners’, for Distance, by BETC, Paris, France
Radio & Audio: ‘Did he upgrade or downgrade?', 'Mom but not his Mom' and 'Unsustainable Children', for Burger King, by David, Madrid, Spain
Social & Influencer: ‘The Virtual Heineken Silver’, for Heineken, by Publicis Italy, Milan, Italy
Special Award winners are announced as follows:
Network of the Year:
1 Publicis Worldwide
2 DDB Worldwide
3 Ogilvy
Media Network of the Year:
1 dentsu X
2 iProspect
3 MediaCom
Agency of the Year:
1 Publicis Italy, Milan, Italy
2 BETC, Paris, France
3 Marcel, Paris, France
Independent Agency of the Year:
1 Philipp und Keuntje, Hamburg, Germany
2 Jung von Matt AG, Hamburg, Germany
3 Serviceplan, Munich, Germany
Eurobest Golden Palm:
1 Zauberberg Productions, Germany
2 B-Reel Films, Sweden
3 Artisans du Film, France
Agency of the Year by Market:
AUSTRIA, Jung von Matt DONAU, Vienna
BELGIUM, Happiness, an FCB alliance, Brussels
FRANCE, BETC, Paris
GERMANY, Scholz & Friends, Berlin
IRELAND, Publicis, Dublin
ITALY, Publicis Italy, Milan
NORWAY, POL, Oslo
PORTUGAL, FCB, Lisbon
ROMANIA, DDB Romania, Bucharest
SPAIN, Leo Burnett, Madrid
SWEDEN, Åkestam Holst, Stockholm
THE NETHERLANDS, Dentsu Creative, Amsterdam
UNITED KINGDOM, adam&eveDDB, London
Young Creatives Competition winners as follows:
Gold: ‘Word Of The Day’, Folke Kühlhorn and Henrik Billing, Sweden, Åkestam Holst NoA
Silver: ‘A New Term, For Better Conditions’, Andrei Popa and Teodora Bonea, Romania, McCann Worldgroup Romania, CIRCLES COLAB
Bronze: ‘Drop of VOLIA’, Davit Kiladze and Nutsa Togonidze, Georgia, JWT Metro
Shortlist:
‘Currency of Freedom’, Kata Valenti and Lelle Buzás, Hungary, DDB
‘ACTS OF VOLIA’, Helga Askehave and Simon Bigaard, Denmark, Advice A/S
Eurobest Unlocked, featuring debriefs from the Jury Presidents, as well as the Eurobest Creativity Report, which provides the rankings and insights from Eurobest, have both been released, alongside the winners at www.lovethework.com/en-GB/eurobest-2022.
For 34 years, Eurobest has celebrated the best creative ideas in Europe and the Grand Prix winning work sets the creative benchmark for the entire European creativity industry. It’s hugely exciting to announce and celebrate the winners through Eurobest Unlocked. The trends and insights that emerge are explored, in-depth, within this year’s Eurobest Creativity Report, which is supported by insights and opinion from our expert juries and Presidents.
Simon Cook
CEO
LIONS