Eurobest announces its Grands Prix, Special Awards and Young Creatives Competition winners for 2023

Poland and Ukraine receive their first ever Grands Prix at Eurobest

Eurobest Creativity Report is released with rankings and insights from across the Awards

Eurobest has announced the Grands Prix and Special Award winners defining the European benchmark in creative excellence for 2023. France has received the most Grands Prix at seven, followed by Germany with four.

Among the winners were some notable firsts, with Poland receiving its first-ever Grand Prix win at Eurobest, taking home the Grand Prix in two Awards, Creative Data and Direct. Ukraine also won its inaugural Grand Prix at Eurobest and was awarded the Grand Prix in PR.

Other firsts see Spain awarded its first ever Grands Prix in Brand Experience & Activation and Digital Craft. Elsewhere, Belgium has won its first Grand Prix within Creative Effectiveness, Denmark takes home its first Grand Prix within Film Craft, Sweden wins its first Grand Prix within Radio & Audio and Italy is awarded its first ever Grand Prix for Good Award at Eurobest.

The Eurobest Creativity Report is also published and can be viewed here. The Report presents the definitive European rankings to benchmark creative excellence for the year ahead, as well as in-depth commentary on key trends and themes from inside the Jury rooms as identified by the Juries.

Simon Cook, CEO, LIONS, comments: “It’s inspiring to see a breadth of new countries awarded for 2023. Poland and Ukraine won their first Grands Prix at Eurobest overall, and there were also first-time Grand Prix wins for Belgium, Denmark, Italy, Spain and Sweden across a number of Awards. Congratulations to all of our Award winners, and those shortlisted, as they collectively raise the bar for creative excellence across Europe.”

Grand Prix winners are announced as follows:

Brand Experience & Activation: ‘Samsung Unfear’, for Samsung Spain, by Cheil Worldwide, Madrid, Spain

Creative Business Transformation: ‘Renault - Plug-Inn’, for Renault, by Publicis Conseil, Paris, France

Creative Commerce: ‘Renault - Plug-Inn’, for Renault, by Publicis Conseil, Paris, France

Creative Data: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland

Creative Effectiveness: ‘Reduce The Ride’, for D'leteren, by Happiness, an FCB Alliance, Brussels, Belgium

Creative Strategy: ‘Renault - Plug-Inn’, for Renault, by Publicis Conseil, Paris, France

Design: ‘The Dropstore’, for Ministry of Foreign Affairs of The Kingdom of The Netherlands, by Publicis Groupe Benelux, Amsterdam, the Netherlands

Digital Craft: ‘Samsung Unfear’, for Samsung Spain, by Cheil Worldwide, Madrid, Spain

Direct: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland

Entertainment: ‘Women's Football’, for Orange, by Marcel, Paris, France Film: ‘Women's Football’, for Orange, by Marcel, Paris, France

Film Craft: ‘Iran-E Man’, For Pairi Daeza, by new—land, Copenhagen, Denmark

Glass: The Award For Change: ‘Women's Football’, for Orange, by Marcel, Paris, France

Grand Prix for Good: ‘Ridiculous Excuses Not To Be Inclusive’, for CoorDown, by Indiana Production Company, Milan, Italy / Small, New York, USA

Healthcare: ‘Me, My Autism & I’, for Vanish, by Havas, London, United Kingdom

Industry Craft: ‘The Unexpected Encounters Campaign’, for Lacoste, by BETC, Paris, France

Innovation: ‘Aizome Ultra™ – An Innovative Method To Create Textiles With Lasting Health Benefits.’, for Aizome, by Serviceplan, Munich, Germany

Integrated: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany

Media: ‘Plastic Kicks The Bucket’, for McDonald’s, by OMD Germany, Düsseldorf / DDB Germany, Munich, Germany

Outdoor: ‘Deals Stuck in Time’, for McDonald’s, by NORD DDB, Stockholm, Sweden

PR: ‘Be Brave Like Ukraine’, for Ukraine, by Banda Agency, Kyiv, Ukraine

Print & Publishing: ‘Mayo McHack’, for Hellman’s, by Edelman, London, United Kingdom

Radio & Audio: ‘Spellbound By Sweden’, for Visit Sweden, by Prime Weber Shandwick, Stockholm, Sweden

Social & Influencer: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany

Special Award winners are announced as follows:

Network of the Year:

1. Publicis Worldwide
2. Havas Creative
3. DDB Worldwide

Media Network of the Year:

1. OMD Worldwide
2. PHD Worldwide
3. Mindshare

Agency of the Year:

1. Marcel, Paris, France
2. Publicis Conseil, Paris, France
3. Saatchi & Saatchi, Düsseldorf, Germany

Independent Agency of the Year:

1. Serviceplan, Munich, Germany
2. Edelman, London, United Kingdom
3. SMALL, New York, USA

Eurobest Golden Palm:

1. Prodigious, France
2. new—land, Denmark
3. SMUGGLER, United Kingdom

Agency of the Year by Market:

Belgium, Happiness, an FCB Alliance, Brussels

France, Marcel, Paris

Germany, Saatchi & Saatchi, Düsseldorf

Italy, LePub, Milan

Netherlands, Publicis Groupe Benelux, Amsterdam

Poland, McCann Poland, Warsaw

Spain, Cheil Worldwide, Madrid

Sweden, Nord DDB, Stockholm

Switzerland, Wirz Group, Zurich

Ukraine, Banda Agency, Kyiv

United Kingdom, Edelman, London

The Eurobest Young Creatives Competition gives young talent the chance to gain recognition within the industry and make their mark across Europe. 2023’s Integrated Competition welcomed 152 teams from 24 countries, the largest cohort and countries represented in the competition’s history. Teams created an integrated campaign in response to a brief set by the Turkish Volleyball Federation. The campaign focused on gender equality and discrimination and aimed to inspire young girls and teens and encourage equal participation of women not just in sports, but also in leadership and all other aspects of life.

Young Creatives Competition winners are announced as follows:

Gold

Mabel Segarra, Creative Copywriter, Newlink, Spain

Manuel Oliva, Art Director, Newlink, Spain

‘The Unquitting Gear’

Silver

Pauline Marie Korp, Creative, Bob the Robot, Finland

Fanny Haga Corsini, Photographer, Fanny Haga Creative, Finland

‘Legal Doping’

Bronze

Beatriz Mangerona, Art Director, Wunderman Thompson, Portugal

Raquel Vieira, Copywriter, Wunderman Thompson, Portugal

‘The Block’

Shortlist

Nina Mitchell, Copywriter, TBWA\MCR, United Kingdom

Anna Loveland, Art Director, TBWA\MCR, United Kingdom

‘Come on you reds’

Melanie Reisenberger, Digital Designer, spectory | digital campaigns, Austria

Moritz Wieser, Data Scientist & Strategist, Havas Wien GmBH, Austria

‘I'm a believher.’

Beatriz Pinto, Art Director, Uzina - Usina Da Publicidade Lda, Portugal

Carolina Cunha, Copywriter, Uzina - Usina Da Publicidade Lda, Portugal

‘Safety Nets - An Olympic hack to empower women in sports’

Catalina Segura, Copywriter Junior, VMLY&R, Spain

Ester Matas Montalvo, Art Director, VMLY&R, Spain

‘Sponsors Gap’

Patricia Al-Hadi, Copywriter, Istropolitana Ogilvy, Slovakia

Jakub Svetlik, Associate Creative Director, Istropolitana Ogilvy, Slovakia

‘Girls Are Nailin’ It!’

Toni-Ann Cover, Junior Creative, Hill+Knowlton, United Kingdom

Isobel Knight, Senior Account Director, Hill+Knowlton, United Kingdom

‘#ImRetiring’

Joane Calvano, Junior Art Director, Havas Germany, Germany

Demyan Michnyuk, Junior Art Director, Havas Germany, Germany

‘Time to be girly.’

All winners are available to view at lovethework.com/en-GB/eurobest.