Jo Arden is the Chief Strategy Officer of Ogilvy UK. She leads a team of borderless strategic thinkers, combining skills perspectives and practices to make the absolute best work of their lives. Jo works directly with Ogilvy UK clients like Molson Coors and Sainsbury’s and with the global community on international brands. Jo is a champion for creative effectiveness: believing we’re only as good as the results we drive. She is the 2024 IPA Effectiveness convenor of judges and is also a member of the Effectiveness Leadership Group there too. She has won both creative and effectiveness awards and is proudest of the ones she has won for pro-social issues during her time working on UK Government business for issues like smoking cessation and obesity. She is proud to be a WACL’er (Women in Advertising and Communications Leadership) doing her bit as a state-school educated female leader to continuing the pursuit of equity and inclusivity across our industry. Jo loves effective creativity and debate in equal measures – a perfect basis on which to take on this role.