James Whatley is senior strategy consultant who has spent the last 18 years working on integrated brand campaigns for clients such as PlayStation, OREO, Xbox, and Converse.

A multi-Cannes-Lions winning strategist, James has spent his career working at the forefront of brand, digital, and integrated marketing – having held senior strategy positions at Ogilvy and Digitas/Publicis. His recent work for OREO x Xbox Cheat Cookies resulted in nine Eurobest awards, including two Grand Prix.

In 2024, James advises multiple international clients on how they can find authentic creative moments between brands and their growing base of game-playing consumers.

He is also the co-creator of the DICE Charter initiative – a scored set of regulatory guidelines to ensure diversity and inclusion at conferences and events.

In his spare time, he writes an infrequent internet-culture newsletter called Five things on Friday (at fivethingsonfriday.com), plays far too many video games, and spends his weekends making huge LEGO Fortnite worlds with his wife and two children.