Conrad is an entrepreneur and current President of Grey, London. He began to lead this award-winning agency in the Autumn of 2023.

Prior to this he served as Global Strategist, WPP where he collaborated with brands as varied as Amazon to Colgate – with a focus on advising senior clients on growth strategy and innovation. He is the co-founder and former CEO of Mash, a boutique consultancy that invented products, services, and digital experiences for some of the world’s biggest businesses (e.g., Samsung, PepsiCo) as well as new and mature early-stage businesses (Wise, Lyst, Uber). 

Mash was acquired by WPP in 2018, whereby Conrad joined a senior team working with WPP’s most valued clients. 

He has worked in New York, London and Tokyo in fields ranging from trendhunting to planning and data. He has written for the Guardian, blogged for the New York Times, featured in Fortune, and published fiction in America.